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Client
Yeti
Country
Austin, TX
Deadline
120 Days
Objectives
- Drive awareness and conversions for back-to-school shoppers
- Highlight YETI’s products in summer lifestyle moments
- Test and scale UGC + lifestyle creative across Meta campaigns
- Lower CPR and boost ROAS during peak seasonal demand
Ad Campaigns
- Built full-funnel ad structures for back-to-school and summer pushes
- Created a series of stills and motion ads to showcase product durability and design
- Activated UGC-style creatives featuring students, travelers, and outdoor users
- Balanced storytelling (lifestyle moments) with product-first ads to cover all funnel stages
Creative & Content
- Designed back-to-school visuals highlighting drinkware and coolers as everyday essentials
- Produced summer lifestyle ads featuring YETI products at beaches, camps, and road trips
- Integrated seasonal messaging with bold CTA overlays for urgency
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🚀 Results (Campaign Period)
- +72% increase in CTRs with UGC-driven lifestyle creatives
- 3.9x ROAS on the back-to-school campaign, outperforming evergreen ads by 58%
- +41% lift in brand visibility across summer outdoor markets (measured by reach & impressions)
- Seasonal campaigns generated a repeatable framework that cut future creative costs by 32%
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