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Client
Vitaly
Country
Toronto
Deadline
Sep 10
Overview
Vitaly, a Toronto-based jewelry and accessories brand, partnered with us to maximize the impact of their summer sale. While they had a strong product line and loyal audience, they needed fresh ad creative and a clear campaign structure to scale their results.
We built a series of advertising campaigns centered on user-generated content (UGC) to highlight the summer collection and sale offers. By leaning into authentic, real-world content and pairing it with data-driven targeting, we helped them reach new customers and drive consistent growth.
Objectives
- Highlight the Summer Sale across paid channels
- Use UGC to build authenticity and scale reach
- Drive more conversions at a lower cost per result
- Position Vitaly as a bold, trend-setting brand for the season
Ad Campaigns
- Produced a series of UGC-driven ad creatives designed to feel authentic and organic in-feed
- Launched and managed full-funnel campaigns across Meta, highlighting summer discounts and best-selling pieces
- Tested multiple creative formats (short-form video, carousel, static posters) to maximize engagement
- Structured campaigns for scalability, allowing rapid budget adjustments during peak sale days
Creative & Content
- Sourced and edited UGC to match Vitaly’s bold brand aesthetic
- Mixed product close-ups with lifestyle shots for stronger storytelling
- Designed graphic overlays to highlight sale messaging and calls-to-action
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🚀 Results (Summer Campaign)
- 2.1x sales growth compared to the previous year’s summer sale, driving an additional $480K in revenue
- UGC-driven creatives cut CPR down to $1.42, a 57% improvement vs. the brand’s evergreen ads
- Engagement rates climbed by +71%, with over 1.8M impressions generated across Meta
- Delivered consistent performance at scale, sustaining 3.8x ROAS throughout the sale period
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