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Client
Herschel Supply Co
Country
Vancouver
Deadline
6 Month
Overview
Herschel Supply Co, known for their backpacks and everyday carry goods, partnered with us to supercharge their back-to-school push. While their brand was strong, they needed a campaign that combined polished visuals with authentic creator-driven content to connect with students and young professionals during the seasonal rush.
We stepped in to manage their back-to-school campaign end-to-end — building ad creative, activating sponsored creators, and scaling campaigns across Meta to maximize reach and conversions.
Objectives
- Launch a high-impact back-to-school campaign
- Highlight Herschel’s product line across multiple ad formats
- Leverage UGC and sponsored creators to drive authenticity
- Scale Meta campaigns to reach students and professionals across North America
Ad Campaigns
- Designed a series of still-image ads to highlight key backpack styles and seasonal offers
- Activated sponsored creators to produce UGC-style content that blended seamlessly into student feeds
- Built a campaign structure to maximize hook rates and keep CTRs strong throughout the season
Content & Creatives
- Balanced professional stills with authentic creator-driven content for a “best of both worlds” approach
- Edited and optimized UGC into multiple short-form ad variations to test performance
- Crafted ad copy with simple, clear CTAs: focusing on style, durability, and back-to-school readiness
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🚀 Results (Campaign Period)
- 4.1x ROAS during the back-to-school push, making it one of their strongest seasonal campaigns
- UGC-led ads delivered the lowest CPR at $1.28 and achieved a +64% engagement lift compared to evergreen ads
- Herschel reached 2.3M impressions across North America, achieving standout visibility in a saturated market
- Sponsored creator content extended reach by +38% organically, building long-term brand equity beyond paid ads
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